
by Dr. Abhishek Roy and Prof. (Dr.) Madhu Bala Roy
Format:
Paperback and E-book
Pages:
185
ISBN:
978-93-48188-14-4
₹1000.00
"Creative Intelligence in Innovation Management Systems" is a comprehensive guide to harnessing creativity for innovation, empowering organizations to thrive in a rapidly changing world.
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Prepaid orders onlyCreative Intelligence in Innovation Management Systems explores
the dynamic intersection of creativity and structured innovation
processes, highlighting how organizations can transform ideas into
impactful outcomes. The book emphasizes the role of creative
intelligence as a strategic resource that enables individuals and
institutions to adapt, compete, and thrive in a rapidly changing global
environment.
Covering a wide spectrum of themes—from the foundations of
creativity and innovation culture to tools, techniques, and
performance measurement—this work blends theory with practical
insights. It stresses the importance of risk-taking, inclusivity, and
adaptability as drivers of innovation. Readers will also find
frameworks that link human creativity with system-based approaches,
offering
guidance
on
fostering
experimentation, managing
uncertainty, and scaling innovative practices.
Designed for students, researchers, professionals, and policymakers,
the book provides a comprehensive yet accessible roadmap for
leveraging creative intelligence to build resilient and future-ready
organizations.